Adam Freede is CEO and founder of MadaLuxe Group, North America's largest luxury fashion and accessories distribution company. Adam Freede has been instrumental in expanding the company's portfolio of accessories. A conscious and visionary leader, Adam Freede is currently committed to steering MadaLuxe Group in a more sustainable and eco-friendly direction.
The need for luxury fashion brands to ensure the sustainability of their products is a growing concern for consumers, particularly millennials. These brands can adopt the following means to ensure sustainability.
Increased reliance on eco-friendly materials
Luxury fashion brands must opt for product packaging that decomposes easier and generates less waste. To this effect, luxury brand executives can begin by prioritizing reliance on recycled materials.
Adopting authentic, transparent branding
Consumers are more disposed to luxury fashion brands that explicitly state their ethics and the eco-friendly nature of the production process. Luxury fashion brands must properly define and highlight the values which they intend their customers to connect with.
Leveraging the most successful customer bases
Luxury brand executives can cut the cost and volume of production by focusing on their most devoted client base. Retailers should channel the majority of their marketing efforts on these clients. Exclusivity is key.
